Fanocracy: Turning Fans into Customers and Customers into Fans - David Meerman Scott & Reiko Scott (Book)

Title: Fanocracy: Turning Fans into Customers and Customers into Fans

Authors: David Meerman Scott & Reiko Scott

Publisher: Portfolio (Penguin Random House)

Publication Date: January 7, 2020

Category: Business / Marketing

Fanocracy explores how businesses can create devoted communities around their brands by putting the needs and passions of fans first. Drawing from neuroscience, pop culture, and real-world business case studies, marketing expert David Meerman Scott and his daughter, Reiko Scott, argue that cultivating genuine human connection is more powerful than advertising. The book outlines how organizations—from large companies to small startups—can foster loyalty, trust, and word-of-mouth support by building fan-driven ecosystems that prioritize authenticity over corporate messaging.