Choose: The Single Most Important Decision Before Starting Your Business - Ryan Levesque (Book)

Name: Choose: The Single Most Important Decision Before Starting Your Business - Ryan Levesque (Book)
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Choose: The Single Most Important Decision Before Starting Your Business - Ryan Levesque (Book)

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Title: Choose: The Single Most Important Decision Before Starting Your Business

Author: Ryan Levesque

Publisher: Hay House Inc.

Date Published: March 16, 2021

Category: Business / Entrepreneurship / Startup Strategy

Choose is a practical guide for aspiring entrepreneurs, emphasizing the importance of selecting the right market before launching a business. Ryan Levesque presents a three-stage, nine-step process—Brainstorm, Test, and Choose—to help readers identify and validate profitable business ideas aligned with their strengths and interests. The book advocates focusing on “who” you serve rather than “what” you sell, aiming to minimize risk and increase the likelihood of success.